Drawing upon our model making know-how, I actively entered product design and drawing competitions to practice working to varied briefs. This is a pitch I wrote for the Dezeen x Samsung open call in 2020, which called for the re-purposing of the 55” The Serif TV packaging:

It’s Christmas time. Parents across the globe have braved the seasonal carnage to procure the perfect gift for their nearest and dearest. The big day arrives; the package in prime position under the tree; you’re full of anticipation for their reaction. The plastic-super-mega-thing that they saw advertised on your current Samsung TV.

They love it!

Satisfied with this year’s choices, you momentarily tend to dinner in the kitchen… only to return to the scene of your child stuffing themselves inside the cardboard box that their beloved gift once came in (or boarding the spaceship to Mars).

Driven by this all-too-familiar narrative, we created The Theatre to tessellate precisely on to the packaging net of a 55” The Serif television. Now, you can update your television to the latest version and give the kids what they really want. The box.

Whether you are the writer, director or the resident cutter-outterer in their production, The Theatre is all about appreciating moments together off-screen.”

Our team designed the structural elements of a puppet theatre to be constructed in four easy-to-follow steps. Two blank backdrops encourage the creation of customizable set design, whilst the remaining sections of cardboard are primed for character creation. Every part of the box can be re-imagined, teaching the next generation the importance of minimizing waste and protecting the planet.